It’s no secret that many businesses and brands are either making moves or pondering moves into the metaverse. The restaurant biz is one example as last Fall Robinhood and Burger King linked up to give consumers one Dogecoin for every $5 spent and McDonalds has been cooking up NFT Big Macs. And now, popular fast-food chain Shake Shack has now hopped onto the bandwagon as it has just announced that for every purchase that is executed with a Cash App debit card through mid-March, it will refund its customers 15% of the total in Bitcoin.
In an interview with The Wall Street Journal, the restaurant’s CMO Jay Livingston stated that it’s a trial to see if cryptocurrency will have any form of appeal to its customers. “You’re always trying to place your bets on those things that truly will be meaningful and not waste resources on the ones that won’t”, he says. It’s certainly an interesting method to try and tap into its younger market as well.
This is no surprise on Cash App’s part as it’s been partnering up with celebrities to lure people into buying Bitcoin via the app. Gwyneth Paltrow is an example as she gave away $500,000 USD in the company’s Bitcoin to her social media followers who commented on her posts with their “$cashtag.”
In case you missed it, Orange Comet and AMC have announced a new ‘The Walking Dead’ NFT collection.